Arlington Economic Development: New Logo
Published March 3, 2022
Arlington Economic Development (AED) is dedicated to the preservation and enhancement of an economically competitive and sustainable community, and the creation of exciting, diverse and amenity-rich places.
Recently, Arlington Economic Development revealed their new logo and brand identity.
Telly Tucker, AED’s Director, explains the new look:
“…As many of you may know, AED’s former look had been around for quite some time. It was time for a refresh, but I encouraged the team to look at our messaging in a whole new way. Our method before had been comprehensive; our former website had a lot of useful information. However, we heard from some of our core customers that it was often challenging to find the specific pieces they were looking for simply because there was so much information.
Our new website streamlines that information, highlighting our most visited pages and making information easier to access…Our new ‘inverted triangles’ logo is a stylized play on the A and V of Arlington, Virginia, with a bold new color palette that is eye-catching and draws viewers in. It also hints at the proximity to Washington, D.C. with a modern, stylistic take on the capital’s red, white and blue. We worked with consultants to look at best practices in the industry — what was really working in the economic development field. We think this new look and feel evokes the excitement we want to show about Arlington.”
Be sure to read the Director’s full explanation on their website HERE.
From the Director: Welcome to AED’s New Look. (2022). Arlington Economic Development. Source: https://www.arlingtoneconomicdevelopment.com/News-Resources/Blog/From-the-Director-Welcome-to-AEDs-New-Look